Hei! I’m a professor at the Department of Marketing, BI Norwegian Business School (Oslo, Norway), where I co-founded the Centre for Multisensory Marketing, and where I work on multisensory experiences. Currently, I’m also an Distinguished International Faculty at Universidad de la Sabana (Colombia). In this website, I present some information about my interests, my academic and professional experience, and some of my work. Below, you’ll see my bio.
Academic Background
I received my D.Phil. in Experimental Psychology from Oxford University (Crossmodal Research Laboratory). Following that, I worked as a Research Fellow at the SCHI Lab, Sussex University (UK, 2015 and 2017-2020), the Imagineering Institute (Malaysia, 2015-2016), and the Institute on Asian Consumer Insight, hosted by Nanyang Technological University (Singapore, 2017-2018). During some of those years, I was also a research affiliate at the University of Oxford (2015-2017). I’ve also been a visiting professor at Kedge Business School (France), Universidad de los Andes (Colombia), Nanyang Technological University (Singapore), and The University of Tokyo (Japan).
Research and teaching
My work is at the intersection between Psychology, Marketing, and Human–Computer Interaction, and focuses on understanding, and capitalising on, our multisensory experiences and their guiding principles (see Research). I have published over 100 academic articles in these fields and have authored or edited eight books. My complete list of publications can be accessed on Google Scholar, and includes articles in journals such as Food Quality and Preference, Journal of Retailing, Food Research International, The Quarterly Journal of Experimental Psychology, International Journal of Human-Computer Studies, Psychology of Aesthetics, Creativity, and the Arts, Journal of Business Research, Psychology and Marketing, Motivation and Emotion, and Frontiers in Psychology.
My colleagues and I have also presented our research at conferences such as Pangborn, IMRF, Eurosense, AMA, EMAC, SXSW, ICMI, SenseAsia, CHI, TVX, and ESOMAR. Currently, I’m part of the Editorial Review Board of Food Quality and Preference, Journal of Business Research, Psychology and Marketing, and the International Journal of Food Design. My research has been covered by several media outlets (e.g., BBC, Financial Times, Aftenposten, NPR All Things Considered, The Guardian, Big Think, New Yorker, Wired, IFT, Science Daily, El Tiempo).
I have taught several undergraduate, master’s, PhD, and executive courses including multisensory experiences, multisensory marketing (module 3 in link), sensation and perception, purpose-driven brand management, service marketing, customer experience management, digital marketing, and consumer neuroscience. Currently, I’m co-hosting the customer experience management podcast.
Industry
I’ve worked with a number of companies from different countries such as Asahi Breweries, Nestlé, Symrise, Nordic Approach, Asian Institute on Consumer Insight, Financiera Nacional de Desarrollo (FDN), and Seguros Bolívar. This work has focused on a variety of topics including multisensory experiences, food and drink, branding, consumer research, and innovation. See Consulting for more information.
Personal
I’m from Bogotá (Colombia), but have also lived in Calgary (Canada), Oxford and Brighton (UK), Boston (USA), Iskandar Puteri (Malaysia), Singapore, Stockholm (Sweden), and Oslo (Norway). I have an awesome cat whose name is Juno. I enjoy nature, travels, abstract art, meditation, philosophy, experimental music (e.g., progressive rock/metal), guitar playing, stargazing, Korean BBQs (and Bokbunja-ju), and Japanese whisky.
Carlos Velasco 