Consulting

I have been consulting for a variety of companies, national and multinational, in a number of counries from around the world, for over a decade. I have had the pleasure to work with organizations such as Asahi Breweries (Japan), Unilever (UK), Institute on Asian Consumer Insight (Singapore), Mondelez (Norway and Latam), Paraffin (UK), SALMA (Norway), Barilla (Italy), Symrise (Singapore), Tate Britain (UK), Digital Biscuit (Ireland), Takasago (Japan), Transmilenio (Colombia), Seguros Bolívar (Colombia), and many others.

My consulting services involve:

1) Training: Talks, keynote presentations, webinars, tailor-made courses, and mentorship, and

2) Research: State-of-the-art reports, custom-made research, and advice.

My training and research services are typically about topics such as multisensory experiences, customer experience design, measurement, and management, branding, touchpoint evaluation (such as packaging, websites, ads), mixed reality (such as using AR and VR), product research and development, implicit testing, consumer understanding, and innovation.

Below, you can see some documentation of talks, projects, and articles that I have developed. If you are interested in these services, please contact me.

Selected talks, projects, and articles

Articles and projects

Veflen, N, Kraggerud, H., & Velasco, C. (2023). Tasting colours and shapes: Signalling taste through packaging. BI Business Review. BI Norwegian Business School, Norway.

Velasco, C., Wik Heltne, H., & Adserø, I. (2022). Are we ready for business meetings in virtual reality?. BI Business Review. BI Norwegian Business School, Norway.

Velasco, C., Pombo, M., & Barbosa Escobar, F. (2021). Value in the age of non-fungible tokens (NFTs). BI Business Review. BI Norwegian Business School, Norway.

Velasco, C., Barbosa Escobar, F., Petit, O., & Wang, Q. J. (2021). Using augmented and virtual reality to design impossible experiences. BI Business Review. BI Norwegian Business School, Norway.

Petit, O., Javornik, A., & Velasco, C. (2021). We eat first with our (digital) eyes. BI Business Review. BI Norwegian Business School, Norway.

Velasco, C. & Obrist, M. (2020). The senses in an increasingly digital world. OUPblog. Oxford University Press, UK.

Velasco, C. (2020). Multisensory experiences. Pembroke College. University of Oxford, UK.

Velasco, C., Barbosa, F., Juricova-Olsen, J., & Wolnik, K. (2020). The sound of salmon: Using multisensory marketing insights for brand reinforcement. BI Business Review. BI Norwegian Business School, Norway.

Velasco, C. & Obrist, M. (2020). Life after corona and the rapid digitisation of human experiences. BI Business Review. BI Norwegian Business School, Norway.

Velasco, C. (2020). Designing multisensory VR experiences. BI Business Review. BI Norwegian Business School, Norway.

Barbosa, F., Carreta, K., Hoban, S., & Velasco, C. (2020). What is the ultimate coffee drinking experience? BI Business Review. BI Norwegian Business School, Norway.

Velasco, C., Naranjo, P., & Veflen, N. (2019). Awaken your senses: What can marketers learn from chefs?. BI Business Review. BI Norwegian Business School, Norway.

Velasco, C. (2019). The unexpected value of beer sounds. BI Business Review. BI Norwegian Business School, Norway.

Velasco, C. & Spence, C. (2019). Multisensory packaging design. BI Marketing Magazine. BI Norwegian Business School, Norway.

Velasco, C. (2017). Designing multisensory eating and drinking experiences. Nanyang Business School, Singapore.

Ablart, D., Velasco, C., Vi, C. T., Gatti, E., & Obrist, M. (2017). The how and why behind a multisensory art display. Interactions, 24, 38-43.

Talks/training

Speaker at Expo Pack 2020, “Diseño de experiencias de marca memorables a través de empaques multisensoriales” [English here], Online, 2020.

Speaker at Markedsføringsforeningen i Oslo’s Forskningstrender, “Multisensory brand experiences”, Oslo, Norway, 2019.

Speaker at BI Norwegian Business School’s Marketing Research for Breakfast, “Multisensory brand experience design”, Oslo, Norway, 2018.

Speaker at ESOMAR World Congress 2017, “The four moments of experience: Streamlining the process of packaging development”, Amsterdam, The Netherlands, 2017.

Speaker at Kokepunktet 2017: Sammen om måltidet, “Multisensory food and drink experience design”, Stavanger, Norway, 2017.

Executive course on “ACI Executive Programme: A multi-sensory brand experience through F&B product packaging – Engaging your customers through their senses” at Institute on Asian Consumer Insight, Nanyang Technological University, Singapore, 2017.

Speaker at Psynapps, “From psychology to business” at the Department of Experimental Psychology, University of Oxford, Oxford, UK, 2014.

Speaker at Digital Biscuit. “Multisensory experience design”. Digital Biscuit, Dublin, Ireland, 2014.