My consulting services generally involve talks, training, and/or research and advice in topics such as multisensory experience design and branding, consumer research, entrepreneurship, and innovation.
I have had the pleasure to work with a number of organizations from all over the world such as Asahi Breweries, Hellmann’s, Institute on Asian Consumer Insight (ACI), Sea Tech, Symrise, Tate Britain, Digital Biscuit, Takasago, Terpel, Seguros Bolívar, and many others.
If you are interested in these services, please contact me!
I’m one of the founders and managing partners (for Europe and Asia) of Neurosketch. Below, you will find a short description of the company.
Neurosketch is a Colombian-based (Bogotá) consulting firm that develops strategies, research methods and solutions that change perception, modify behavior and improve the performance of brands, products, and companies.
Selected talks, projects, and articles
Here’s a video of summarizing one of my recent projects (see also The unexpected value of beer sounds):
Speaker at Markedsføringsforeningen i Oslo’s Forskningstrender, “Multisensory brand experiences”, Oslo, Norway, 2019.
Speaker at BI Norwegian Business School’s Marketing Research for Breakfast, “Multisensory brand experience design”, Oslo, Norway, 2018.
Speaker at ESOMAR World Congress 2017, “The four moments of experience: Streamlining the process of packaging development”, Amsterdam, The Netherlands, 2017.
Speaker at Kokepunktet 2017: Sammen om måltidet, “Multisensory food and drink experience design”, Stavanger, Norway, 2017.
Speaker at Måltidsglede – sunt for alle, “Multisensory food experience design”, Stavanger, Norway, 2017.
Executive course on “ACI Executive Programme: A multi-sensory brand experience through F&B product packaging – Engaging your customers through their senses” at Institute on Asian Consumer Insight, Nanyang Technological University, Singapore, 2017.
Speaker at Advancements in Computer Entertainment (ACE) conference, “Consumer sensory neuroscience in the context of food marketing”, Iskandar, Malaysia, 2015.
Speaker at Psynapps, “From psychology to business” at the Department of Experimental Psychology, University of Oxford, Oxford, UK, 2014.
Speaker at Digital Biscuit. “Multisensory experience design”. Digital Biscuit, Dublin, Ireland, 2014.
Multisensory experience design
Multisensory beer experience design. Asahi Breweries / BI Norwegian Business School, Japan/Norway, 2017-2018.
Contributor at “Tate Sensorium“. Tate Britain, London, UK, 2015.
Co-organizer and speaker at “Universal Synaesthesia: The integration of the senses for design”. Pembroke College, University of Oxford, Oxford, UK, 2014.
Velasco, C., Naranjo, P., & Veflen, N. (2019). Awaken your senses: What can marketers learn from chefs?. BI Business Review. BI Norwegian Business School, Norway.
Velasco, C. & Spence, C. (2019). Multisensory packaging design. BI Marketing Magazine. BI Norwegian Business School, Norway.
Velasco, C. (2018). Seasoning food with sound. The Pembrokian. University of Oxford, UK.
Velasco, C., Knöferle, K., & Veflen, N. (2018). Tasting colours, shapes, and sounds. BI Marketing Magazine. BI Norwegian Business School, Norway.
Velasco, C. (2017). Designing multisensory eating and drinking experiences. Insight +, Institute on Asian Consumer Insight, Nanyang Technological University, Singapore.
Salgado-Montejo, Velasco, C., Maya, C., Woods, A. T., Spence, C. (2016). Consumer understanding in the age of entrepreneurship: Using experimental psychology and online testing to massify research. ESOMAR Latam. ISBN: 92-831-0287-8.
Salgado-Montejo, A., Velasco, C., Maya, C., & Spence, C. (2015). Diseño sinestésico de envases: el envase multisensorial y los cuatro momentos de experiencia. [Synaesthetic packaging design: The multisensory packaging and the four moments of experience]. El Empaque + Conversión, 1(3), 22-28.
Salgado-Montejo, A., Velasco, C., Spence, C., Olier, S., & Sabogal, M. (2013). Old meets new: Word association, implicit tests, emotions and Eye tracking in the global market. Congress 2013 – Think Big, Istanbul, Turkey.