Consulting

My consulting services usually involve talks, training, and/or research and advice in topics such as multisensory experiences, branding, consumer research, and innovation.

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Winter sunset at BI Norwegian Business School

I have had the pleasure to work with a number of organizations from all over the world such as Asahi Breweries, Institute on Asian Consumer Insight (ACI), Sea Tech, Symrise, Tate Britain, Digital Biscuit, Takasago, Terpel, Seguros Bolívar, and many others.

If you are interested in these services, please contact me.

Business

I’m one of the founders and managing partners (for Europe and Asia) of Neurosketch. Below, you will find a short description of the company.

Neurosketch is a Colombian-based (Bogotá) consulting firm that develops strategies, research methods and solutions that change perception, modify behavior and improve the performance of brands, products, and companies.

Selected talks, projects, and articles

Talks/training

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ESOMAR Wolrd Congress in 2017

Speaker at Markedsføringsforeningen i Oslo’s Forskningstrender, “Multisensory brand experiences”, Oslo, Norway, 2019.

Speaker at BI Norwegian Business School’s Marketing Research for Breakfast, “Multisensory brand experience design”, Oslo, Norway, 2018.

Speaker at ESOMAR World Congress 2017, “The four moments of experience: Streamlining the process of packaging development”, Amsterdam, The Netherlands, 2017.

Speaker at Kokepunktet 2017: Sammen om måltidet, “Multisensory food and drink experience design”, Stavanger, Norway, 2017.

Executive course on “ACI Executive Programme: A multi-sensory brand experience through F&B product packaging – Engaging your customers through their senses” at Institute on Asian Consumer Insight, Nanyang Technological University, Singapore, 2017.

Speaker at Psynapps, “From psychology to business” at the Department of Experimental Psychology, University of Oxford, Oxford, UK, 2014.

Speaker at Digital Biscuit. “Multisensory experience design”. Digital Biscuit, Dublin, Ireland, 2014.

Articles and projects

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Awaken your senses (multisensory dining experience) project with Chef Pablo Naranjo in Mumbai, India.

Velasco, C. & Obrist, M. (2020). Cosmic cooking: A taste of the future? BI Business Review. BI Norwegian Business School, Norway.

Velasco, C. (2020). Designing multisensory VR experiences. BI Business Review. BI Norwegian Business School, Norway.

Barbosa, F., Carreta, K., Hoban, S., & Velasco, C. (2020). What is the ultimate coffee drinking experience? BI Business Review. BI Norwegian Business School, Norway.

Velasco, C., Naranjo, P., & Veflen, N. (2019). Awaken your senses: What can marketers learn from chefs?. BI Business Review. BI Norwegian Business School, Norway.

Velasco, C. (2019). The unexpected value of beer sounds. BI Business Review. BI Norwegian Business School, Norway.

Velasco, C. & Spence, C. (2019). Multisensory packaging design. BI Marketing Magazine. BI Norwegian Business School, Norway.

Velasco, C. (2018). Seasoning food with sound. The Pembrokian. University of Oxford, UK.

Velasco, C., Knöferle, K., & Veflen, N. (2018). Tasting colours, shapes, and sounds. BI Marketing Magazine. BI Norwegian Business School, Norway.

Ablart, D., Velasco, C., Vi, C. T., Gatti, E., & Obrist, M. (2017). The how and why behind a multisensory art display. Interactions, 24, 38-43.