Consulting

My consulting services usually involve talks, training, and research and advice in topics such as multisensory experiences, customer experience design and management, branding, touchpoint evaluation (such as packaging, websites, ads), mixed reality (such as using AR and VR), product research and development, implicit testing, consumer behaviour, and innovation.

I have had the pleasure to work with a number of organizations from all over the world such as Asahi Breweries, Institute on Asian Consumer Insight (ACI), SALMA, Symrise, Tate Britain, Digital Biscuit, Takasago, Terpel, Seguros Bolívar, and many others.

Below, you can see some documentation of talks, projects, and articles that I have developed. If you are interested in these services, please contact me.

Selected talks, projects, and articles

Talks/training

Speaker at Markedsføringsforeningen i Oslo’s Forskningstrender, “Multisensory brand experiences”, Oslo, Norway, 2019.

Speaker at BI Norwegian Business School’s Marketing Research for Breakfast, “Multisensory brand experience design”, Oslo, Norway, 2018.

Speaker at ESOMAR World Congress 2017, “The four moments of experience: Streamlining the process of packaging development”, Amsterdam, The Netherlands, 2017.

Speaker at Kokepunktet 2017: Sammen om måltidet, “Multisensory food and drink experience design”, Stavanger, Norway, 2017.

Executive course on “ACI Executive Programme: A multi-sensory brand experience through F&B product packaging – Engaging your customers through their senses” at Institute on Asian Consumer Insight, Nanyang Technological University, Singapore, 2017.

Speaker at Psynapps, “From psychology to business” at the Department of Experimental Psychology, University of Oxford, Oxford, UK, 2014.

Speaker at Digital Biscuit. “Multisensory experience design”. Digital Biscuit, Dublin, Ireland, 2014.

Articles and projects

Velasco, C., Barbosa, F., Juricova-Olsen, J., & Wolnik, K. (2020). The sound of salmon: Using multisensory marketing insights for brand reinforcement. BI Business Review. BI Norwegian Business School, Norway.

Velasco, C. & Obrist, M. (2020). Life after corona and the rapid digitisation of human experiences. BI Business Review. BI Norwegian Business School, Norway.

Velasco, C. & Obrist, M. (2020). Cosmic cooking: A taste of the future? BI Business Review. BI Norwegian Business School, Norway.

Velasco, C. (2020). Designing multisensory VR experiences. BI Business Review. BI Norwegian Business School, Norway.

Barbosa, F., Carreta, K., Hoban, S., & Velasco, C. (2020). What is the ultimate coffee drinking experience? BI Business Review. BI Norwegian Business School, Norway.

Velasco, C., Naranjo, P., & Veflen, N. (2019). Awaken your senses: What can marketers learn from chefs?. BI Business Review. BI Norwegian Business School, Norway.

Velasco, C. (2019). The unexpected value of beer sounds. BI Business Review. BI Norwegian Business School, Norway.

Velasco, C. & Spence, C. (2019). Multisensory packaging design. BI Marketing Magazine. BI Norwegian Business School, Norway.

Velasco, C. (2018). Seasoning food with sound. The Pembrokian. University of Oxford, UK.

Velasco, C., Knöferle, K., & Veflen, N. (2018). Tasting colours, shapes, and sounds. BI Marketing Magazine. BI Norwegian Business School, Norway.

Velasco, C. (2017). Designing multisensory eating and drinking experiences. Nanyang Business School, Singapore.

Ablart, D., Velasco, C., Vi, C. T., Gatti, E., & Obrist, M. (2017). The how and why behind a multisensory art display. Interactions, 24, 38-43.