The essence of the sensory intuitive lies not in what separates the senses but in what unites them—with each other, with all even the non-sensory aspects of our experience, and with everything without us which is there to be experienced.Erich M. von Hornbostel
Hei! I’m an Associate Professor at BI Norwegian Business School (Oslo, Norway), where I co-founded the Centre for Multisensory Marketing. In this website, I present some information about my interests, my academic and professional experience, and some of my work. Below, you’ll see my short bio.
I received my D.Phil. in Experimental Psychology from Oxford University (Crossmodal Research Laboratory). Following that, I worked as a Research Fellow at the SCHI Lab, Sussex University (UK, 2015 and 2017-2020), the Imagineering Institute (Malaysia, 2015-2016), and the Institute on Asian Consumer Insight, hosted by Nanyang Technological University (Singapore, 2017-2018). During some of those years, I was also a research affiliate at the University of Oxford (2015-2017). Currently, I’m once again a research fellow at the ‘SCHI ‘sky’ Lab (UK) and a visiting professor at the Basque Culinary Center (Spain).
Research and teaching
My work is at the intersection between Psychology, Marketing, and Human–Computer Interaction, and focuses on understanding, and capitalizing on, our multisensory experiences and their guiding principles (see Research, for more details).
Me and my colleagues have presented our research in conferences such as Pangborn, SXSW, ICMI, SenseAsia, CHI, TVX, and ESOMAR. We have also published it in journals such as Food Quality and Preference, The Quarterly Journal of Experimental Psychology, PeerJ, International Journal of Human-Computer Studies, Psychology of Aesthetics, Creativity, and the Arts, Journal of Business Research, Psychology and Marketing, Motivation and Emotion, and Frontiers in Psychology. I have published four books, including three edited collections (see books).
Our research has been covered by several media outlets (e.g., Packaging World, Aftenposten, New Yorker, Wired, The Guardian, IFT, Science Daily, El Tiempo). Currently, I’m part of the Editorial Board of the International Journal of Gastronomy and Food Science and I’m acting as an associate editor in the journal Frontiers in Human-Media Interaction (Psychology and Computer Science Journals).
I have taught several undergraduate, master’s, PhD, and executive courses (see more on this here) including multisensory marketing (module 3 in link, see some photos here), multisensory experiences, sensation and perception, brand management, service marketing, digital marketing, and consumer neuroscience.
I’ve worked with a number of companies from different countries such as Symrise, Asahi Breweries, Nordic Approach, Asian Institute on Consumer Insight, Financiera Nacional de Desarrollo (FDN), Seguros Bolívar, and SALMA. This work has focused on a variety of topics including multisensory experiences, food and drink, branding, consumer research, and innovation. See Consulting for more information.
I’m from Bogotá (Colombia), but have also lived in Calgary (Canada), Oxford and Brighton (UK), Boston (USA), Iskandar Puteri (Malaysia), Singapore, and Oslo (Norway).
I enjoy nature, travels, abstract art, experimental music (e.g., progressive rock/metal), guitar playing, stargazing, Korean BBQs (and Bokbunja-ju), and Japanese whisky. I have an awesome cat whose name is Juno.