About me

The essence of the sensory intuitive lies not in what separates the senses but in what unites them—with each other, with all even the non-sensory aspects of our experience, and with everything without us which is there to be experienced.

Erich M. von Hornbostel

Hei! I’m an Associate Professor at the Department of Marketing, BI Norwegian Business School (Oslo, Norway), where I work on multisensory experiences. In this website, I present some information about my interests, my academic and professional experience, and some of my work. Below, you’ll see my short bio.

Academic Background

I received my D.Phil. in Experimental Psychology from Oxford University (Crossmodal Research Laboratory). Following that, I worked as a Research Fellow at the SCHI Lab, Sussex University (UK, 2015 and 2017-2020), the Imagineering Institute (Malaysia, 2015-2016), and the Institute on Asian Consumer Insight, hosted by Nanyang Technological University (Singapore, 2017-2018). During some of those years, I was also a research affiliate at the University of Oxford (2015-2017). Currently, I’m once again a research fellow at the ‘SCHI ‘sky’ Lab (UK) and a visiting professor at the Basque Culinary Center (Spain).

Research and teaching

My work is at the intersection between Psychology, Marketing, and Human–Computer Interaction, and focuses on understanding, and capitalizing on, our multisensory experiences and their guiding principles (see Research, for more details). Thus, I try to create bridges between these fields, something which I have done through special issues and workshops such as: Touch, taste, & smell user interfaces: The future of multisensory HCI and The future of human-food interaction at CHI, The future of food and computing at AVI, Multisensory human-food interaction workshop at ICMI and research topic in Frontiers, Multisensory consumer-computer interaction in Journal of Business Research, Gastrophysics in International Journal of Food Design, The future of human-food interaction in International Journal of Gastronomy and Food Science, and Auditory contributions to food perception and consumer behaviour in Multisensory Research.

Me and my colleagues have presented our research in conferences such as Pangborn, SXSW, ICMI, SenseAsia, CHI, TVX, and ESOMAR. We have also published it in journals such as Food Quality and Preference, Journal of Retailing, Food Research International, The Quarterly Journal of Experimental Psychology, International Journal of Human-Computer Studies, Psychology of Aesthetics, Creativity, and the Arts, Journal of Business Research, Psychology and Marketing, Motivation and Emotion, and Frontiers in Psychology. I have published four books, including three edited collections (see books). Our research has been covered by several media outlets (e.g., Aftenposten, NPR All Things Considered, The Guardian, Big Think, New Yorker, Wired, IFT, Science Daily, El Tiempo).

Currently, I’m part of the Editorial Board of the International Journal of Gastronomy and Food Science and I’m acting as an associate editor in the journal Frontiers in Human-Media Interaction (Psychology and Computer Science Journals) and Frontiers in Advertising and Marketing Communication (Communication Journal).

I have taught several undergraduate, master’s, PhD, and executive courses including multisensory experiences, multisensory marketing (module 3 in link, see some photos here), sensation and perception, brand management, service marketing, customer experience management, digital marketing, and consumer neuroscience.

Industry

I’ve worked with a number of companies from different countries such as Symrise, Asahi Breweries, Nordic Approach, Asian Institute on Consumer Insight, Financiera Nacional de Desarrollo (FDN), Seguros Bolívar, and SALMA. This work has focused on a variety of topics including multisensory experiences, food and drink, branding, consumer research, and innovation. See Consulting for more information.



Personal

I’m from Bogotá (Colombia), but have also lived in Calgary (Canada), Oxford and Brighton (UK), Boston (USA), Iskandar Puteri (Malaysia), Singapore, and Oslo (Norway). I enjoy nature, travels, abstract art, experimental music (e.g., progressive rock/metal), guitar playing, stargazing, Korean BBQs (and Bokbunja-ju), and Japanese whisky. I have an awesome cat whose name is Juno.