We’re hiring a postdoc for project on multisensory marketing and culinary value creation

All info here: https://bi.easycruit.com/vacancy/2712345 Do you wonder how culinary heritage can be a resource in developing a food nation through its leading contemporary restaurants? Are you interested in investigating how networks surrounding restaurants create value for the food nation and its culinary tourism? Do you want to study multisensory marketing and assess the essence of… Continue reading We’re hiring a postdoc for project on multisensory marketing and culinary value creation

New book! Multisensory experiences: Where the senses meet technology

Multisensory experiences where the senses meet technology By Carlos Velasco and Marianna Obrist Pre-order on Oxford Academic (Oxford University Press) website. Check the book's website for further information and enriched contents. Highlights Based on advances on the senses and technology, the work presents a significant new interpretation of multisensory experiencesProvides the reader with insights as… Continue reading New book! Multisensory experiences: Where the senses meet technology

Multisensory experiences course

This week, I finished teaching my summer school course on multisensory experiences at BI Norwegian Business School. The final project consisted of designing a mixed reality experience for a Scandinavian firm. Students had access to virtual reality cardboards, 360 cameras, smell kits, paper, glue, scissors, and many other materials. The outcome was very cool! Here… Continue reading Multisensory experiences course

New edited book – Multisensory packaging: Designing new product experiences

Title: Multisensory packaging: Designing new product experiences [Order here: link] Edited by Carlos Velasco and Charles Spence Summary: This edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well… Continue reading New edited book – Multisensory packaging: Designing new product experiences

Call for papers for Frontiers’s Research Topic on Multisensory Human-Food Interaction

All information can be found here: Multisensory human-food interaction. Here's a summary of the key information: Submission deadlines 01 February 2017 Abstract 01 June 2017 Manuscript About this research topic There is a growing interest in the context of Human-Food Interaction (HFI) to capitalize on multisensory interactions in order to enhance our food-related experiences (or… Continue reading Call for papers for Frontiers’s Research Topic on Multisensory Human-Food Interaction

Packaging shapes up and feels great

Here's a new post on food and drink packaging by Dr. Claire Koelsch Sand that talks about my research on multisensory packaging design. It's published on Institute of Food Technologists (IFT) Food Technology magazine: Packaging shapes up and feels great "This is the realm of multisensory or synaesthetic packaging design and is packaging design that… Continue reading Packaging shapes up and feels great