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CfP: Special Issue on Multisensory Consumer-Computer Interaction in the Journal of Business Research

Special Issue Editors:
Deadline for submission: January 11, 2020

For questions about this special issue, please contact Carlos Velasco, carlos.velasco@bi.no

Short call
The use and communication of sensory information mediated by /delivered via the latest in new technologies is a subject that challenges researchers in human-computer interaction (HCI), psychology, and marketing. Researchers in HCI try to develop interactions and technologies that stimulate the user’s senses by means of novel digital interfaces. Marketing researchers are interested in innovating on, and improving the, multisensory experience online. Experimental psychology, on the other hand, seeks to understand how processes such as perception, attention and/or judgments, express, and are influenced by, these new technologies. By working together, these disciplines may facilitate the development of theories of consumer-relevant multisensory perception and action, and broaden the scope of multisensory experience design. In this Special Issue, we want to create an interdisciplinary research space in which to discuss the scope of Multisensory Consumer-Computer Interaction. We want to put the consumer at the heart of experience design by considering his/her senses and sensory needs. Our ultimate goal is to develop an interdisciplinary research agenda on the topic.
This Special Issue calls for papers that contribute to addressing the following questions:

• How multisensory technologies and sensory inputs can affect consumer’s perception, judgment, and behaviour in digital environments?
• How to bridge the gap between technology development and consumer acceptance?
• What multisensory consumer experiences can be designed for?
• What ethical questions does the creation of a multisensory digital environment raise?
• How to find a good balance between financial profit and responsible design (sensory marketing, nudging)?
• How realistic should the multisensory experience be?
• How can multisensory design and technology be used to nudge consumers toward healthier behaviours?
• What are the limitations and scope associated with Multisensory Consumer-Computer Interaction?
Perspectives, practices, and methodologies from HCI, sensory marketing, and experimental psychology seeking to improve our understanding of the Multisensory Consumer-Computer Interaction are both invited and welcomed.

2nd Workshop on “The Future of Computing & Food”

We’re organizing the 2nd workshop on “The Future of Computing & Food” on the 28th March 2019 in Kyoto, Japan, which is co-located with the IEEE Virtual Reality Conference (IEEE VR) 2019 and co-sponsored by the ACM Future of Computing Academy (ACM-FCA) and Ritsumeikan University.

The goal of this event is to build, and follow up on, the “Future of Computing & Food Manifesto”(https://acm-fca.org/2018/07/01/future-of-computing-food-manifesto/).

The Manifesto was the key outcome from the 1st “Future of Computing & Food” event that was a co-located with the AVI2018 (International Conference on Advanced Visual Interfaces 2018), and co-organised by the ACM-FCA. In this event, we go one step further and aim to address pressing questions on the intersection between technology and food, such as: How will the VR/AR technologies change our multisensorial eating experience?

How will we design and innovate considering food/mouth/digesting system as an interface? How will the future computing landscape explore this interaction design?

We invite participation from representatives of both the computing and food industry, so that we can envisage the future of HCI beyond 2020. We aim to bring together this wide range of people from academia and industry to co-create and shape the agenda for the interwoven future of computing technology and the human sensory capabilities and multisensory potential.

The format will be a combination of Keynotes, 10min Inspirational Talks, Spin-out Group work and Plenary Discussion, Tasting Event with local producers (Wa-gyu (Japanese beef), Ramen (Japanese noodle), Japanese Sake and more!) and multisensory experimentation. For more information, visit the website:




– Registration as a speaker of 10-min inspiration talk: 15th Feb 2019

Registration form: https://goo.gl/forms/OEh0p2IVHS9c4Wba2

– Registration as a participant: 1st March 2019

Registration via the website: https://sites.google.com/view/fcfws2/

– Event Date: 28th March 2019



Masahiko Inami (The University of Tokyo), Marianna Obrist (University of Sussex), Takuji Narumi (The University of Tokyo), Carlos Velasco (BI Norwegian Business School), Yuji Wada (Ritsumeikan University)



Takuji Narumi: narumi[at]cyber.t.u-tokyo.ac.jp