CfP: Special Issue on Multisensory Consumer-Computer Interaction in the Journal of Business Research

Special Issue Editors:
Deadline for submission: January 11, 2020

For questions about this special issue, please contact Carlos Velasco,

Short call
The use and communication of sensory information mediated by /delivered via the latest in new technologies is a subject that challenges researchers in human-computer interaction (HCI), psychology, and marketing. Researchers in HCI try to develop interactions and technologies that stimulate the user’s senses by means of novel digital interfaces. Marketing researchers are interested in innovating on, and improving the, multisensory experience online. Experimental psychology, on the other hand, seeks to understand how processes such as perception, attention and/or judgments, express, and are influenced by, these new technologies. By working together, these disciplines may facilitate the development of theories of consumer-relevant multisensory perception and action, and broaden the scope of multisensory experience design. In this Special Issue, we want to create an interdisciplinary research space in which to discuss the scope of Multisensory Consumer-Computer Interaction. We want to put the consumer at the heart of experience design by considering his/her senses and sensory needs. Our ultimate goal is to develop an interdisciplinary research agenda on the topic.
This Special Issue calls for papers that contribute to addressing the following questions:

• How multisensory technologies and sensory inputs can affect consumer’s perception, judgment, and behaviour in digital environments?
• How to bridge the gap between technology development and consumer acceptance?
• What multisensory consumer experiences can be designed for?
• What ethical questions does the creation of a multisensory digital environment raise?
• How to find a good balance between financial profit and responsible design (sensory marketing, nudging)?
• How realistic should the multisensory experience be?
• How can multisensory design and technology be used to nudge consumers toward healthier behaviours?
• What are the limitations and scope associated with Multisensory Consumer-Computer Interaction?
Perspectives, practices, and methodologies from HCI, sensory marketing, and experimental psychology seeking to improve our understanding of the Multisensory Consumer-Computer Interaction are both invited and welcomed.